Diamond Awards for Media Excellence (DAME) is an annual humanistic scheme designed to encourage media responsibility. DAME's first outing was on March 20, 1992. Eight awards in Print Journalism were given to deserving professionals. The Vice President, Admiral Augustus Aikhomu was the Special Guest of Honour. Both the marketing and the outing itself made a strong impression on the media. Four months before the presentation, Tell magazine, in anticipation, wrote on December 2, 1991 that "What looks like a Nigerian version of the prestigious Pulitzer Prize for media excellence in the US, is in the making courtesy of Diamond Publications Limited, publishers of Media Review. To be known as Diamond Awards for Media Excellence, the awards are meant to enhance professionalism and reward hard work."

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