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For the Press Advert (Consumer Goods), the Peugeot “special Features” beat all comers to clinch the first place. The use of animals and items with features that performed similar functions as the Peugeot features were found to be attention grabbing, action urging and interest holding. Affiliated to McCann Erickson world wide, the agency has one of the highest billings in the industry. It is led by Steve Omojafor, as the Executive Vice Chairman and Rufai Ladipo as the Managing Director.
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