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One advertising agency that has maintained its yearly presence on the DAME Roll of Honour in the last seven years is Prima Garnet. Its entry, “Lagos Lottery” was adjudged the best in the Radio Commercial (Services).
In the commercial, the agency effectively made use of humour to sell the brand to consumers. The commercial humorously presented the Lagos Lottery as an avenue for people to attain their desires.
With this award, the agency has a total of 15 DAME awards, in six years.
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