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If creativity is the hallmark of marketing communication, then Prima Garnet has it. Its Panadol entry was, a value added campaign for the brand. Judges commended the commercial for effectively utilising the four principles of AIDA, used in scoring works in the Advertising category.
With this award, Prima Garnet has maintained its yearly presence at the DAME Roll of Honour. A presence that began at the 9th edition of the award. It now has a total of 14 DAMEs in six years.
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