DAME Calls for entries Trustees of the Diamond Awards for Media Excellence (DAME) have invited entries in 33 categories for the 19th edition. The categories cover print journalism, broadcasting and advertising. For print journalism, entries are expected for Action Photography, Agriculture Reporting, Best Designed Newspaper, Capital Market Reporting, Child Friendly Media, Editorial Cartooning and Health Reporting. Others are Informed Commentary, Insurance Reporting, Judicial Reporting, Political Reporting, Press Reporter of the Year, Editor of the Year, and Newspaper of the year. The Broadcast categories include Radio Reporter of the Year, Radio Drama of the Year, TV Reporter of the Year, TV Drama of the Year, and TV Documentary of the Year. Entries expected for advertising include the consumer goods and services categories of Press Advertising, TV commercials and Radio commercials. A new category, Agency of the Year, has also been introduced for the agency that is most enterprising in the three sectors. Prided as the most consistent and cherished media award in the country, DAME entries will be scored based on the AIDA and ABCADER principles for entries in the advertising and journalism categories respectively. While the AIDA emphasizes an advert’s ability to attract attention, interest, desire and action, ABCADER dwells on accuracy, balance, context, use of language and research in reporting and analysis. Entries, which close on July 15, should be forwarded to The DAME Secretariat at 9 James Robertson Street, Surulere Lagos. They can also visit the dame website: www.damaawards.com for more information.